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We are thrilled to announce the signing of an exclusive distribution agreement for the beauty line of the renowned fashion brand Off-White™ in Italy. Off-White™, founded in 2013 as part of the Italian holding company New Guards Group, has cemented its position as one of the most influential brands in the worlds of fashion and innovation.
The distribution of Off-White™ beauty products is set to begin in September 2023. Italian consumers will finally have access to a diverse range of visionary products, including fragrances, makeup, and nail polishes, reflecting the limitless innovation and creativity for which Off-White™ is globally renowned.
This carefully curated distribution channel will ensure an exclusive and immersive shopping experience, allowing consumers to fully explore and enjoy the brand’s beauty products.
Founded by the celebrated designer Virgil Abloh, Off-White™ is internationally recognized for its unique fusion of streetwear and high fashion. With its sophisticated and sought-after style, the brand has quickly gained popularity among consumers worldwide, becoming a symbol of style and creativity. Through this collaboration, we aim to bring trendy aesthetics to the perfumery channel, offering fashion lovers and eclectic beauty enthusiasts the opportunity to express themselves freely through an exclusive beauty experience.
“Our goal has always been to offer our customers cutting-edge beauty products that express style and luxury. Acquiring the distribution of Off-White™ cosmetics allows us to combine our extensive industry experience with the brand’s creative vision, bringing a unique and disruptive offering to the Italian market,” stated Stefano Malachin, CEO of Beauty and Luxury.