BORNTOSTANDOUT

With a deeply disruptive spirit and promoter of an extremely provocative philosophy, the brand champions rebellion against standards from its very name: BORNTOSTANDOUT®, meaning “born to stand out.” Its successful story began in South Korea in 2022 and soon became global. Disruptive juices, provocative images and rebellious concepts challenge traditional European Maisons (and beyond). The DNA of BORNTOSTANDOUT® is that of a lifestyle brand. In addition to fragrances, it offers bodycare products, home fragrances, but especially design objects and true works of art, created in collaboration with Korean artists and exhibited in bi-monthly or quarterly shows directly in-store.